About Us

Executive Leadership
for Market Expansion

Our expertise spans a broad range of executive and commercial functions, including C-level leadership, channel development, and innovative business solutions—bridging local market realities and global best practices.

Our Motto

Trust, Transparency
& Tempo

At B.I.G Consulting, this is not a slogan — it is how we operate in complex healthcare and life-science markets.

TRUST

The foundation of access, credibility, and long-term partnerships. We earn trust through consistency, discretion, and delivery at C-suite and institutional levels.

TRANSPARENCY

The basis of alignment and sustainability. We operate with clear communication on risks, timelines, and commercial models — no surprises, no hidden agendas.

TEMPO

The driver of results. We combine strategic clarity with decisive execution to move faster from opportunity to impact.

Babak Rashnavadi

BABAK RASHNAVADI

Founder & Managing Director

Our founder, Babak Rashnavadi, brings over 20 years of experience as a member of global commercial leadership teams, with deep expertise across the Middle East and Africa (MEA) region. Throughout his career, Babak has led high-impact strategic initiatives and played a key role in connecting suppliers and distributors, fostering strong, long-term partnerships.

Driven by a strong passion for improving access to top-tier healthcare solutions in the MEA region, Babak combines regional insight with global best practices to help organizations navigate complex markets and build resilient, scalable commercial ecosystems.

“The Power of Trio: Trust opens doors. Transparency keeps them open. Tempo turns intent into results. This is the DNA of B.I.G Consulting.”

B.I.G Consulting team

Team Members

Iris Grabowski

Iris Grabowski

COO

Dubai, UAE

Karen Botma

Karen Botma

Executive Director,
Growth – Africa

Johannesburg, ZA

Sade C. van Wijk

Sade C. van Wijk

Strategy

Dubai, UAE

Gunjan Kumar

Gunjan Kumar

Finance

Dubai, UAE

Bettina Quaedvlieg

Bettina Quaedvlieg

Executive Director,
Growth – Europe

Eindhoven, NL

Virginia Panichi

Virginia Panichi

Communication & Marketing

Dubai, UAE

Market Integrator

Partner With Experience Lead With Confidence

Grow With Us

Connect with us to access deep regional expertise, proven leadership, and tailored strategies
designed to scale your business across dynamic markets.